Asia e University

Entry Requirement of Bachelor of Business Administration (Honours) in Asia e University Malaysia

Regular Entry

• STPM / ‘A’ Level or equivalent qualifications with minimum Grade C (CGPA 2.0) in two (2) subjects AND pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
• STAM with minimum Grade Jayyid AND Pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
• A Diploma / Advanced Diploma OR equivalent qualifications; OR
• A Matriculation / Foundation Programme or equivalent qualifications with minimum CGPA of 2.00; OR
• UEC with minimum Grade B in five (5) subjects AND Pass in Mathematic and English Language; OR

Other recognised equivalent qualifications

For Malaysian students only:
Flexible Entry

Accreditation of Prior Experiential Learning (APEL) Entry Requirements:

• Minimum 21 years of age.
• Possess relevant working experience.

Minimum English Language Requirements for International Students:

• Minimum score of 5.5 for IELTS; OR
• Other recognised equivalent qualification.

Course Outline of Bachelor of Business Administration (Honours) in Asia e University Malaysia

Core Subjects

• Principles of Management
• Business Mathematics
• Office Application Software
• Introduction to Financial Accounting
• Principles of Marketing
• Business Statistics
• Microeconomics
• Introduction to Finance
• Human Resources Management
• Macroeconomics
• Organisational Behaviour
• Operations Management
• Business Law
• Management Information System
• International Business
• Business Research Method
• Strategic Managemen

Concentration Subjects

• Marketing and E-Commerce
• Marketing Management
• Integrated Marketing Communication
• Customer Relationship Management
• Internet Marketing
• Advertising and Direct Marketing
• Consumer Behaviour
• International Marketing
• Introduction to E-Commerce
• Intermediate to E-Commerce
• E-Advertising
• Accounting and Finance
• Islamic Financial System
• Cost Accounting
• Corporate Finance
• Investment Analysis
• Financial Accounting and Reporting
• Management Accounting
• Auditing
• Principles of Taxation
• Financial Markets and Institutions
• International Finance
• Business Information System*
• Fundamental Concepts of ICT
• Ethics and Law in ICT
• Information Systems Analysis and Design
• The Internet and World Wide Web (WWW)
• Data Warehousing
• Decision Support Systems
• Accounting Information System
• IS Audit and Control
• IS Strategic Planning
• IS Project Management

Applicable to Malaysian Students only

• Islamic and Asian Civilisations
• Ethnic Relations
• Academic Writing
• Comparative Ethics
• Social Responsibility Project

Applicable to International Students (in Malaysia)

• Academic Writing
• Comparative Ethics
• Social Responsibility Project
• Malaysian Studies 3
• Malay Language for Communication 2

Applicable to International Students (Abroad)

• Academic Writing
• Comparative Ethics
• Social Responsibility Project
• Fundamental of English Grammar
• The Web Economy

University Compulsory Subjects

• Information Literacy and Research Skills 2
• Entrepreneurship in Asia
• Asian Studies